{"id":1949,"date":"2018-12-05T11:29:08","date_gmt":"2018-12-05T11:29:08","guid":{"rendered":"http:\/\/crodestinations.com\/hr\/?p=1949"},"modified":"2018-12-05T11:29:08","modified_gmt":"2018-12-05T11:29:08","slug":"obiteljski-hoteli-su-temelj-odrzivog-razvoja-hrvatskog-turizma","status":"publish","type":"post","link":"https:\/\/crodestinations.com\/hr\/obiteljski-hoteli-su-temelj-odrzivog-razvoja-hrvatskog-turizma\/","title":{"rendered":"Obiteljski hoteli su temelj odr\u017eivog razvoja hrvatskog turizma"},"content":{"rendered":"
\"Hotel<\/a>
Hotel Korana Srakov\u010di\u0107 | Foto: Press<\/figcaption><\/figure>\n

Konkurentnost i perspektive malog hotelijerstva u Hrvatskoj, nacionalne potpore i mogu\u0107nosti financiranja, brendiranje i financiranje malog poduzetni\u0161tva u turizmu \u2013 samo su neke od tema prvog Kongresa obiteljskih i malih hotela i onih koji to \u017eele postati, koji se u organizaciji Nacionalne udruge obiteljskih i malih hotela odra\u017eava 10. prosinca u hotelu Westin u Zagrebu.<\/strong><\/p>\n

Posebni i prepoznatljivi, s individualnim pristupom svakom gostu i 24-satnom uslugom \u2013 tako bi se mogli opisati obiteljski i mali hoteli, nositelji novog trenda u hrvatskom turizmu. Do prije petnaestak godina jedva da su bili prisutni na tr\u017ei\u0161tu, dok danas njihova gospodarska va\u017enost nije nezanemariva, s obzirom na to da njihov broj svakodnevno raste. <\/p>\n

\"Hotel<\/a>
Hotel San Rocco Brtonigla | Foto: Press<\/figcaption><\/figure>\n

Dokaz je tome i podatak da je Nacionalna udruga obiteljskih i malih hotela u vrijeme osnutka 2004. u Splitu imala svega 30 \u010dlanova, dok danas ima \u010detiri puta vi\u0161e. Za razliku od Hrvatske, u razvijenim turisti\u010dkim zemljama obiteljski i mali hoteli nisu novost. Hrvatska se razvojem obiteljskog hotelijerstva laganim korakom pribli\u017eava Italiji, Francuskoj, Austriji i Gr\u010dkoj te otkriva ono \u0161to te zemlje razvijaju ve\u0107 desetlje\u0107ima. <\/p>\n

Unato\u010d tome, obiteljski i mali hoteli u Hrvatskoj kvalitetom, sadr\u017eajima i ponudom ve\u0107 su i prema\u0161ili konkurenciju, iako u ukupnim hotelskim kapacitetima \u010dine svega deset posto, dok u spomenutim zemljama dose\u017eu magi\u010dnu brojku od 80 posto. Drugim rije\u010dima, Hrvatska danas broji oko 400 malih obiteljskih hotela, dok ih Italija ima 23 tisu\u0107e, a Gr\u010dka i Austrija po 10 tisu\u0107a.<\/p>\n

\"Boutique<\/a>
Boutique hotel Adriatic Orebi\u0107 | Foto: Press<\/figcaption><\/figure>
\n“Investicija u male obiteljske hotele \u010dini temelj odr\u017eivog razvoja hrvatskog turizma. Istra\u017eivanja turisti\u010dkog tr\u017ei\u0161ta odavno su pokazala da je ekonomija malih hotela konkurentna. S druge strane upravo se na primjeru malih hotela afirmira autohtono i autenti\u010dno, promovira se vlastita kultura, a \u0161to je najva\u017enije, u turisti\u010dkom proizvodu sudjeluje lokalno stanovni\u0161tvo. Za razliku od velikih hotela, male hotele karakterizira elasti\u010dnost i brzina prilago\u0111avanja promjenama na turisti\u010dkom tr\u017ei\u0161tu te ve\u0107a profitabilnost. U razvoju turizma u Hrvatskoj mali hoteli postali su pokreta\u010di i nositelji promjene i unaprje\u0111enja cjelokupne hotelske industrije”, isti\u010de \u0160ime Klari\u0107, predsjednik Nacionalne udruge obiteljskih i malih hotela.<\/p>\n

Pokrovitelji prvog Kongresa obiteljskih i malih hotela su Ministarstvo turizma i Hrvatska turisti\u010dka zajednica, a organizacijski partner Hrvatska udruga poslodavaca. <\/p>\n","protected":false},"excerpt":{"rendered":"

Konkurentnost i perspektive malog hotelijerstva u Hrvatskoj, nacionalne potpore i mogu\u0107nosti financiranja, brendiranje i financiranje<\/p>\n","protected":false},"author":1,"featured_media":1952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[442],"class_list":["post-1949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-obiteljski-hoteli"],"yoast_head":"\nObiteljski hoteli su temelj odr\u017eivog razvoja hrvatskog turizma - CROdestinations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crodestinations.com\/hr\/obiteljski-hoteli-su-temelj-odrzivog-razvoja-hrvatskog-turizma\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obiteljski hoteli su temelj odr\u017eivog razvoja hrvatskog turizma - 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