{"id":3680,"date":"2020-02-17T13:11:18","date_gmt":"2020-02-17T13:11:18","guid":{"rendered":"http:\/\/crodestinations.com\/hr\/?p=3680"},"modified":"2020-02-17T13:11:18","modified_gmt":"2020-02-17T13:11:18","slug":"hrvatskoj-sloveniji-odobrena-europska-sredstva-za-promociju-u-australiji","status":"publish","type":"post","link":"https:\/\/crodestinations.com\/hr\/hrvatskoj-sloveniji-odobrena-europska-sredstva-za-promociju-u-australiji\/","title":{"rendered":"Hrvatskoj Sloveniji odobrena europska sredstva za promociju u Australiji"},"content":{"rendered":"
\"Turisti<\/a>
Foto: Pixabay<\/figcaption><\/figure>\n

Europska turisti\u010dka komisija (ETC) odobrila je sufinanciranje zajedni\u010dkog projekta Hrvatske turisti\u010dke zajednice i Slovenske turisti\u010dke organizacije za promotivnu kampanju “Croatia and Slovenia: Full of Ways to Feel and Explore” koja \u0107e se provoditi na tr\u017ei\u0161tu Australije do studenog 2020. godine. <\/strong><\/p>\n

Vrijednost i ukupni bud\u017eet kampanje iznosi 200.000,00 eura od kojih se polovina sredstava, odnosno 100.000,00 eura odnosi na potporu ETC-a. <\/p>\n

“Zajedni\u010dka promocija Hrvatske i Slovenije na dalekim tr\u017ei\u0161tima, a posebice ova koja \u0107e biti realizirana na velikom australskom tr\u017ei\u0161tu, jedinstven je primjer uspje\u0161ne suradnje u turisti\u010dkoj promociji dviju zemalja. Znamo da gosti s dalekih tr\u017ei\u0161ta svoja putovanja naj\u010de\u0161\u0107e realiziraju u razdobljima pred i posezone prilikom kojih posje\u0107uju nekoliko zemalja pa upravo iz tog razloga vrlo intenzivno sura\u0111ujemo s kolegama iz Slovenske turisti\u010dke organizacije”, poru\u010dio je direktor Hrvatske turisti\u010dke zajednice Kristjan Stani\u010di\u0107, dodav\u0161i kako je s tr\u017ei\u0161ta Australije tijekom pro\u0161le godine u Hrvatskoj ostvareno vi\u0161e od 242 tisu\u0107e dolazaka i vi\u0161e od 741 tisu\u0107e no\u0107enja. <\/p>\n

Nakon \u0161to su europska sredstva pro\u0161le godine odobrena za kampanju “Experience Croatia, Feel Slovenia”, koja se provodila na kineskom tr\u017ei\u0161tu, ove su godine sredstva odobrena za kampanju na australskom tr\u017ei\u0161tu koja za cilj ima promociju i sna\u017enije pozicioniranje Hrvatske i Slovenije kao atraktivnih cjelogodi\u0161njih destinacija. <\/p>\n

Poseban fokus u kampanji bit \u0107e usmjeren na teme aktivnog i pustolovnog turizma, prirodnih ljepota i manje poznatih turisti\u010dkih destinacija za goste visoke plate\u017ene mo\u0107i. U sklopu kampanje tako\u0111er \u0107e se promovirati i bogata kulturno-povijesna ba\u0161tina, eno-gastronomija, kao i drugi turisti\u010dki atraktivni atributi obiju zemalja. <\/p>\n

“Drago mi je \u0161to smo i ove godine bili uspje\u0161ni u zajedni\u010dkoj prijavi na natje\u010daj Europske turisti\u010dke komisije \u0161to potvr\u0111uje na\u0161u odli\u010dnu suradnju u promociji na dalekim tr\u017ei\u0161tima. Uvjerena sam da \u0107emo zajedni\u010dkom promocijskom kampanjom na australskom tr\u017ei\u0161tu predstaviti Sloveniju i Hrvatsku kao destinacije jedinstvenih do\u017eivljaja i odr\u017eivog turizma”, izjavila je direktorica Slovenske turisti\u010dke organizacije Maja Pak. <\/p>\n

U sklopu kampanje bit \u0107e organizirane radionice za agente i turoperatore u Sydneyju i Melbourneu, provodit \u0107e se aktivnosti ogla\u0161avanja u digitalnim medijima, a suradnja \u0107e se uspostaviti i s odabranim australskim influencerima koji \u0107e tijekom prolje\u0107a idu\u0107e godine posjetiti Hrvatsku i Sloveniju. <\/p>\n

Tako\u0111er, u suradnji s jednom od vode\u0107ih online turisti\u010dkih agencija na australskom tr\u017ei\u0161tu bit \u0107e osmi\u0161ljena i provedena online kampanja kojom \u0107e se kroz dva vala Hrvatska i Slovenija prezentirati za goste koji \u017eele u\u017eivati u jedinstvenim i autenti\u010dnim iskustvima izvan glavnih dijelova sezone. <\/p>\n

Dodajmo kako su Hrvatska turisti\u010dka zajednica i Slovenska turisti\u010dka organizacija financijska sredstva uspje\u0161no povukla kroz ETC-ov Poziv za sufinanciranje transnacionalnih promotivnih kampanja na dalekim tr\u017ei\u0161tima, a u okviru projekta Destination Europe i nove strategije Horizon 2022. Na navedeni je poziv pristiglo ukupno 18 prijava, dok je potporu ostvarilo njih 11.<\/p>\n","protected":false},"excerpt":{"rendered":"

Europska turisti\u010dka komisija (ETC) odobrila je sufinanciranje zajedni\u010dkog projekta Hrvatske turisti\u010dke zajednice i Slovenske turisti\u010dke<\/p>\n","protected":false},"author":1,"featured_media":2760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[620,340,96],"class_list":["post-3680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-europski-projekti","tag-promocija","tag-promocija-hrvatske"],"yoast_head":"\nHrvatskoj Sloveniji odobrena europska sredstva za promociju u Australiji - CROdestinations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crodestinations.com\/hr\/hrvatskoj-sloveniji-odobrena-europska-sredstva-za-promociju-u-australiji\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hrvatskoj Sloveniji odobrena europska sredstva za promociju u Australiji - 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