{"id":3908,"date":"2020-05-10T15:26:02","date_gmt":"2020-05-10T15:26:02","guid":{"rendered":"https:\/\/crodestinations.com\/hr\/?p=3908"},"modified":"2020-05-10T15:26:02","modified_gmt":"2020-05-10T15:26:02","slug":"priprema-za-sezonu-u-tijeku-je-promocija-dubrovnika-ne-nekoliko-vaznih-trzista","status":"publish","type":"post","link":"https:\/\/crodestinations.com\/hr\/priprema-za-sezonu-u-tijeku-je-promocija-dubrovnika-ne-nekoliko-vaznih-trzista\/","title":{"rendered":"PRIPREMA ZA SEZONU: U tijeku je promocija Dubrovnika ne nekoliko va\u017enih tr\u017ei\u0161ta"},"content":{"rendered":"<figure id=\"attachment_3909\" aria-describedby=\"caption-attachment-3909\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2020\/05\/dubrovnik-bp-806.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2020\/05\/dubrovnik-bp-806.jpg\" alt=\"PRIPREMA ZA SEZONU: U tijeku je promocija Dubrovnika ne nekoliko va\u017enih tr\u017ei\u0161ta\" width=\"800\" height=\"533\" class=\"size-full wp-image-3909\" srcset=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2020\/05\/dubrovnik-bp-806.jpg 800w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2020\/05\/dubrovnik-bp-806-300x200.jpg 300w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2020\/05\/dubrovnik-bp-806-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3909\" class=\"wp-caption-text\">Foto: Pixabay<\/figcaption><\/figure>\n<p><strong>U tijeku je promotivna kampanja Turisti\u010dke zajednice grada Dubrovnika pod nazivom &#8220;Dubrovnik is not going anywhere, it is waiting for you&#8221;, koja se provodi putem dru\u0161tvenih mre\u017ea, a usmjerena je na emitivna tr\u017ei\u0161ta Skandinavije, Velike Britanije, Njema\u010dke, Slovenije i Hrvatske. <\/strong><\/p>\n<p>Kampanja \u0107e postepeno uklju\u010divati tr\u017ei\u0161ta s kojima \u0107e biti uspostavljene direktne avio linije. U prvom tjednu kampanje najbolji odjek ostvaren je na tri tr\u017ei\u0161ta: njema\u010dkom, hrvatskom i tr\u017ei\u0161tu Ujedinjenog Kraljevstva.<\/p>\n<p>U prvih nekoliko dana od objave, video sa sloganom na dru\u0161tvenim mre\u017eama Turisti\u010dke zajednice grada Dubrovnika kao i u promotivnoj kampanji na emitivnim tr\u017ei\u0161tima pregledan je oko 180.000 puta.<\/p>\n<p>Nakon \u0161to je Big7, web stranica specijalizirana za putovanja proglasila Dubrovnik najpo\u017eeljnijom Instagram lokacijom za 2019. godinu, Dubrovnik i dalje dokazuje da je popularna turisti\u010dka destinacija u svijetu na ve\u0107ini online platformi. <\/p>\n<p>U razdoblju od 20. o\u017eujka do 8. svibnja, prema istra\u017eivanju tvrtke Mediatoolkit, najvi\u0161e objava o Dubrovniku ostvareno je na podru\u010dju SAD-a, \u010diji je kumulativni doseg bio 24.645.000. Tako\u0111er je najve\u0107i doseg objava o Dubrovniku od 4.100.000 ostvaren na podru\u010dju \u0160panjolske te oko 4.000.000 na podru\u010dju UK. Najvi\u0161i doseg objava je postignut na Facebooku, zatim na webu, Twitteru, Instagramu i Youtubeu.<\/p>\n<p>U tijeku je priprema posebnih promotivnih aktivnosti sa zrakoplovnom tvrtkom British Airways, kao i posebne promotivne online kampanje na nekoliko portala na hrvatskom tr\u017ei\u0161tu.<\/p>\n<p>Odjel za komunikacijske taktike Turisti\u010dke zajednice grada Dubrovnika je u stalnom kontaktu s brojnim freelance novinarima te predstavnicima medija kao \u0161to su the Telegraph, the Sunday Times, Daily Mail, the Times, the Guardian, Metro, the Sun, the Lonely Planet, BBC Travel, AFAR, Newsweek, the New York Times te planira organizirati press trip \u010dim se za isti stvore uvjeti.<\/p>\n<p>&#8220;Svakodnevno pratimo situaciju s me\u0111unarodnim letovima, \u0161to nam je najva\u017eniji pokazatelj trendova turisti\u010dih kretanja u nadolaze\u0107em periodu. U suradnji s Gradom Dubrovnikom razra\u0111ujemo koncept dodatnih pogodnosti za na\u0161e posjetitelje, kao i daljnje promotivne aktivnosti na stranim, ali i na doma\u0107em tr\u017ei\u0161tu&#8221; , kazala je direktorica Turisti\u010dke zajednice grada Dubrovnika Ana Hrni\u0107.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U tijeku je promotivna kampanja Turisti\u010dke zajednice grada Dubrovnika pod nazivom &#8220;Dubrovnik is not going<\/p>\n","protected":false},"author":1,"featured_media":3909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10,340],"class_list":["post-3908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-dubrovnik","tag-promocija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRIPREMA ZA SEZONU: U tijeku je promocija Dubrovnika ne nekoliko va\u017enih tr\u017ei\u0161ta - 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