{"id":4757,"date":"2021-05-04T15:27:27","date_gmt":"2021-05-04T15:27:27","guid":{"rendered":"https:\/\/crodestinations.com\/hr\/?p=4757"},"modified":"2021-05-04T15:27:27","modified_gmt":"2021-05-04T15:27:27","slug":"dozivi-domace-istrazi-ruralnu-hrvatsku-krece-prva-nacionalna-kampanja-ruralnog-turizma","status":"publish","type":"post","link":"https:\/\/crodestinations.com\/hr\/dozivi-domace-istrazi-ruralnu-hrvatsku-krece-prva-nacionalna-kampanja-ruralnog-turizma\/","title":{"rendered":"“Do\u017eivi doma\u0107e. Istra\u017ei ruralnu Hrvatsku!” – kre\u0107e prva nacionalna kampanja ruralnog turizma"},"content":{"rendered":"
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Foto: HTZ<\/figcaption><\/figure>\n

Ministarstvo turizma i sporta i Hrvatska turisti\u010dka zajednica s ciljem dodatnog pribli\u017eavanja raznolike ponude hrvatskih ruralnih destinacija na doma\u0107em tr\u017ei\u0161tu pokre\u0107u promotivnu kampanju “Do\u017eivi doma\u0107e. Istra\u017ei ruralnu Hrvatsku!”. Za\u0161titno lice kampanje i autorica zanimljivih video materijala je popularna voditeljica Doris Pin\u010di\u0107.<\/strong><\/p>\n

Kampanja, koja je predstavljena danas u Slavonskom Brodu, sastojat \u0107e se od 12 tematskih video priloga kojima \u0107e biti obuhva\u0107ena jedinstvena turisti\u010dka ponuda hrvatskih ruralnih podru\u010dja.<\/p>\n

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Foto: HTZ<\/figcaption><\/figure>\n

“Danas stavljamo u fokus svo bogatstvo koje ruralna Hrvatska mo\u017ee pru\u017eiti doma\u0107im, ali i stranim turistima. U okviru ove, prve nacionalne kampanje ruralnog turizma, kroz putovanja ruralnom Hrvatskom otkrivamo blaga na\u0161e prirodne i kulturne ba\u0161tine, kao i srda\u010dnost i gostoljubivost doma\u0107ina, \u0161to je posebna kvaliteta upravo ove vrste turizma. U dana\u0161nje vrijeme kada je sigurnost jedan od preduvjeta dolaska u destinaciju, a turisti sve vi\u0161e tra\u017ee boravak u prirodi i svje\u017eem zraku, ruralni turizam je proizvod koji odgovara na sve potrebe: od mogu\u0107nosti boravka u o\u010duvanoj prirodi, opu\u0161tanja i aktivnog odmora, do gastronomskih u\u017eitaka u doma\u0107im proizvodima. Ruralni turizam donosi novu kvalitetu ukupnog hrvatskog turizma kroz oboga\u0107ivanje ponude i mogu\u0107nosti za produljenje turisti\u010dke sezone. Vjerujem kako \u0107emo danas potaknuti mnoge da istra\u017ee ruralnu Hrvatsku i do\u017eive doma\u0107e”, poru\u010dila je ministrica turizma i sporta Nikolina Brnjac.<\/p>\n

“Ruralni turizam u pandemijskim se okolnostima istaknuo kao izuzetno tra\u017een turisti\u010dki proizvod, a prema istra\u017eivanjima u narednim \u0107e godinama biti sve tra\u017eeniji, kako od strane inozemnih, tako i od strane doma\u0107ih gostiju koji se sve vi\u0161e okre\u0107u istra\u017eivanju neotkrivenih turisti\u010dkih bisera Hrvatske. Rije\u010d je o proizvodu koji nudi mogu\u0107nost osame, odmor u \u010distoj prirodi, doma\u0107e uzgojenu hranu, jedinstveni do\u017eivljaj, autohtona iskustva i kvalitetnu uslugu. Vjerujem kako \u0107emo na\u0161om novom promotivnom kampanjom doma\u0107e goste dodatno inspirirati i potaknuti na istra\u017eivanje manje poznatih, ali izuzetno zanimljivih ruralnih destinacija Lijepe na\u0161e”, istaknuo je direktor Hrvatske turisti\u010dke zajednice Kristjan Stani\u010di\u0107.<\/p>\n

Pripremljeni video materijali usmjereni su na promoviranje pojedinih sadr\u017eaja po turisti\u010dkim regijama, a bit \u0107e kreiran i op\u0107i video koji \u0107e sadr\u017eavati najbolje kadrove snimljenog materijala svih navedenih destinacija. Aktivnosti u sklopu kampanje usmjerene su na doma\u0107e tr\u017ei\u0161te s ciljem poticanja turisti\u010dkog prometa kroz upoznavanje autohtonih do\u017eivljaja u hrvatskim ruralnim destinacijama. <\/p>\n

Kampanja \u0107e se provoditi na online i offline kanalima komunikacija te kroz dru\u0161tvene mre\u017ee Croatia, Full of Life uz oznake #RuralnaHrvatska i #Do\u017eiviDoma\u0107e. Kampanju je uz Ministarstvo turizma i sporta inicirala Udruga ruralnog turizma Hrvatske, a realizira se u suradnji sa zajednicama kulturnog i pustolovnog turizma i obiteljskog smje\u0161taja pri HGK. <\/p>\n","protected":false},"excerpt":{"rendered":"

Ministarstvo turizma i sporta i Hrvatska turisti\u010dka zajednica s ciljem dodatnog pribli\u017eavanja raznolike ponude hrvatskih<\/p>\n","protected":false},"author":1,"featured_media":4760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[103],"class_list":["post-4757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-ruralni-turizam"],"yoast_head":"\n"Do\u017eivi doma\u0107e. 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