{"id":4978,"date":"2021-10-18T08:57:00","date_gmt":"2021-10-18T08:57:00","guid":{"rendered":"https:\/\/crodestinations.com\/hr\/?p=4978"},"modified":"2021-10-18T08:57:00","modified_gmt":"2021-10-18T08:57:00","slug":"on-line-reputacija-cak-89-posto-gostiju-zadovoljno-turistickom-ponudom-losinja","status":"publish","type":"post","link":"https:\/\/crodestinations.com\/hr\/on-line-reputacija-cak-89-posto-gostiju-zadovoljno-turistickom-ponudom-losinja\/","title":{"rendered":"ON LINE REPUTACIJA: \u010cak 89 posto gostiju zadovoljno turisti\u010dkom ponudom Lo\u0161inja"},"content":{"rendered":"
\"ON<\/a>
Foto: Sandro Tariba<\/figcaption><\/figure>\n

Turisti\u010dka zajednica Grada Malog Lo\u0161inja u mjerenju on line<\/em> reputacije i dalje odr\u017eava visokih 89 posto zadovoljstva gostiju.<\/strong><\/p>\n

Lo\u0161inj kao otok vitalnosti brend je koji ve\u0107 od 2006. godine stremi ka odr\u017eivom i odgovornom turizmu. U \u017eivotnom ciklusu razvoja turizma u destinaciji, du\u017ei niz godina bilje\u017eimo konstantan porast u broju dolazaka i no\u0107enja. Shodno tome pove\u0107ava se i broj smje\u0161tajnih kapaciteta i ugostiteljskih objekata, broj suvenirnica i izletnika te ostalih pru\u017eatelja usluga i do\u017eivljaja. <\/p>\n

\"ON<\/a>
Foto: Sandro Tariba<\/figcaption><\/figure>\n

S godinama se promijenio i koncept gosta, koji osim sunca i mora, \u017eeli u destinaciji do\u017eivjeti sve \u0161to ona nudi i po \u010demu je specifi\u010dna, a sve to kroz visoku razinu kvalitete usluge. Upravo zato, Turisti\u010dka zajednica Grada Malog Lo\u0161inja u suradnji s tvrtkom Feel IQM provodi projekt Integriranog upravljanja kvalitetom u destinaciji gdje se nagla\u0161ava va\u017enost kvalitete usluga i proizvoda u destinaciji, a sve s ciljem okupljanja i povezivanja najboljih turisti\u010dkih dionika u destinaciji. <\/p>\n

U projektu sudjeluju dionici u razli\u010ditim kategorijama pru\u017eanja usluga u turizmu; privatni smje\u0161taj, hoteli, kampovi, turisti\u010dke agencije, ugostiteljski objekti, prodavaonice i suvenirnice, kozmeti\u010dki saloni, wellness centri, atrakcije i obiteljsko poljoprivredna gospodarstva. <\/p>\n

Edukacije za sve dionike, audit, primjena i po\u0161tivanje Knjige standarda, monitoring, umre\u017eavanje i mjerenje kvalitete klju\u010dne su odrednice projekta. Grad Mali Lo\u0161inj i Turisti\u010dka zajednica du\u017ei niz godina mjere zadovoljstvo gostiju i stanovni\u0161tva i poduzima sve korake kako bi ono bilo u \u0161to ve\u0107oj ravnote\u017ei. Ovim projektom dodatno se mjeri kvaliteta usluge, odnosno on line reputacija svih dionika koji na\u0161im gostima nude razli\u010dite usluge. <\/p>\n

U 2021. godini prikupljeno je 8.771 recenzija\/komentara\/osvrta na digitalnim platformama kao \u0161to su Google Maps, Booking.com, Expedia, AirBnb, TripAdvisor, Facebook, 2.978 vi\u0161e nego 2020. godine. U izvje\u0161taj mjerenja u\u0161lo je 120 subjekata u turizmu s ukupnom kvalitetom od 89 posto. <\/p>\n

Mjerenjem se \u017eeli obuhvatiti \u0161to ve\u0107i broj subjekata kako bi ve\u0107im uzorkom pove\u0107ali i vjerodostojnost rezultata. Zabilje\u017eeno je i pove\u0107anje odgovora na recenzije gostiju, na \u010demu treba jo\u0161 vi\u0161e raditi i u budu\u0107nosti budu\u0107i da su upravo komentari gostiju direktni signali koji ukazuju na kvalitetu usluge destinacije.<\/p>\n

Mali Lo\u0161inj ostvario je u prvih 9 mjeseci 1.942.720 no\u0107enja \u0161to je index 85,3 u odnosu na rekordnu 2019. godinu kada nam je on line reputacija bila 89,6 posto. Pokazatelj je da odr\u017eavamo kvalitetu u odnosu na velike brojke, posebice u glavnim mjesecima turisti\u010dke godine, \u0161to je izazovan posao za sve turisti\u010dke subjekte. Ovim putem \u010destitam svima koji svojim trudom, zalaganjem, kreativno\u0161\u0107u i odgovorno\u0161\u0107u doprinose kvalitetnoj ponudi destinacije i zadovoljstvu gostiju, poru\u010duje direktor Turisti\u010dke zajednice Grada Malog Lo\u0161inja, Dalibor Cvitkovi\u0107.<\/p>\n

Ina\u010de, sudjelovanje u projektu IQM Destination Lo\u0161inj je besplatno, a oni koji potpi\u0161u Sporazum obavezni su zadovoljiti standarde koje propisuje Knjiga standarda. Nakon izvr\u0161enog audita, sudionici su kroz projekt podvrgnuti monitoringu kako bi voditelji, odnosno gosti mogli biti sigurni u odr\u017eavanje kvalitete usluge i objekta. <\/p>\n

Na taj se na\u010din prati razvoj kvalitete, savjetuje kako unaprijediti destinacijsku kvalitetu, ali i promi\u010de integriranost, lokalna autohtona pri\u010da, doma\u0107i kvalitetni proizvodi, kultura destinacije te stavlja u fokus kvaliteta i gost koji destinaciju do\u017eivljava u cijelosti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Turisti\u010dka zajednica Grada Malog Lo\u0161inja u mjerenju on line reputacije i dalje odr\u017eava visokih 89<\/p>\n","protected":false},"author":1,"featured_media":4980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[129,852],"class_list":["post-4978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-losinj","tag-mali-losinj"],"yoast_head":"\nON LINE REPUTACIJA: \u010cak 89 posto gostiju zadovoljno turisti\u010dkom ponudom Lo\u0161inja - CROdestinations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crodestinations.com\/hr\/on-line-reputacija-cak-89-posto-gostiju-zadovoljno-turistickom-ponudom-losinja\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ON LINE REPUTACIJA: \u010cak 89 posto gostiju zadovoljno turisti\u010dkom ponudom Lo\u0161inja - 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