{"id":5140,"date":"2022-05-20T11:55:20","date_gmt":"2022-05-20T11:55:20","guid":{"rendered":"https:\/\/crodestinations.com\/hr\/?p=5140"},"modified":"2022-05-20T11:57:59","modified_gmt":"2022-05-20T11:57:59","slug":"krenula-promocija-losinja-na-turistickom-trzistu-njemacke-i-austrije","status":"publish","type":"post","link":"https:\/\/crodestinations.com\/hr\/krenula-promocija-losinja-na-turistickom-trzistu-njemacke-i-austrije\/","title":{"rendered":"Krenula promocija Lo\u0161inja na turisti\u010dkom tr\u017ei\u0161tu Njema\u010dke i Austrije"},"content":{"rendered":"<figure id=\"attachment_5148\" aria-describedby=\"caption-attachment-5148\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-01a.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-01a.jpg\" alt=\"\" width=\"800\" height=\"535\" class=\"size-full wp-image-5148\" srcset=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-01a.jpg 800w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-01a-300x201.jpg 300w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-01a-768x514.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-5148\" class=\"wp-caption-text\">Foto: TZG Malog Lo\u0161inja<\/figcaption><\/figure>\n<p><strong>Turisti\u010dka zajednica Grada Malog Lo\u0161inja, u suradnji s \u010dlanicama u destinaciji i ove \u0107e godine ostvariti promotivnu kampanju o Lo\u0161inju na podru\u010dju dviju emitivnih zemalja, Austriji i Njema\u010dkoj (Baden-W\u00fcrttemberg i Bayern). <\/strong><\/p>\n<p>Prirodne ljepote i zdravstveni benefiti Lo\u0161inja centar su ovogodi\u0161nje promocije koja se temelji na storytellingu &#8211; &#8220;pri\u010danju pri\u010de&#8221; te proizvodima i aktivnostima koje otok nudi gostima uz promotivnu poruku \u201eJetzt Sonne, Strand und Meer!\u201c <\/p>\n<figure id=\"attachment_5142\" aria-describedby=\"caption-attachment-5142\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-02.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-02.jpg\" alt=\"\" width=\"800\" height=\"600\" class=\"size-full wp-image-5142\" srcset=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-02.jpg 800w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-02-300x225.jpg 300w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-02-768x576.jpg 768w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-02-265x198.jpg 265w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-5142\" class=\"wp-caption-text\">Foto: TZG Malog Lo\u0161inja<\/figcaption><\/figure>\n<p>Radi se o online ogla\u0161avanju (banneri branding formata i video banner), a glavni medijski kanali su online mediji i to top portali na tr\u017ei\u0161tima, kao i dru\u0161tveni mediji. Tako se u Njema\u010dkoj planira promocija na izuzetno relevantnim medijima na tr\u017ei\u0161tu; tonline.de, web.de te focus.de, dok se u Austriji promovira na derstandard.at, mediju usmjerenom na segment higher earners.\u00a0Kampanja je zapo\u010dela 16. svibnja, a trajat \u0107e do 20. lipnja 2022. godine.<\/p>\n<p>Obzirom da upravo tre\u0107ina turisti\u010dkog prometa (Nijemci 25%, Austrijanci 9%) dolazi upravo s njema\u010dkog i austrijskog tr\u017ei\u0161ta, nije slu\u010dajno da se kampanja usmjerila na ta podru\u010dja. U suradnji sa svim vode\u0107im dionicima u destinaciji, kampanjom \u0107e se naglasiti prirodni \u010dinitelji otoka Lo\u0161inja poput mikroklime, bioraznolikosti, mora visoke kakvo\u0107e i zraka prve kvalitete s velikim brojem sun\u010danih dana godi\u0161nje. <\/p>\n<p>Relax, wellness, wellbeing i aktivni odmor centar su promocije \u010diji je cilj privu\u0107i ve\u0107i broj potencijalnih turista, ali i predstaviti Lo\u0161inj kao destinaciju dodatnih vrijednosti, smatra direktor turisti\u010dke zajednice Grada Malog Lo\u0161inja Dalibor Cvitkovi\u0107.<\/p>\n<figure id=\"attachment_5144\" aria-describedby=\"caption-attachment-5144\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-03.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-03.jpg\" alt=\"\" width=\"800\" height=\"1000\" class=\"size-full wp-image-5144\" srcset=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-03.jpg 800w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-03-240x300.jpg 240w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-03-768x960.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-5144\" class=\"wp-caption-text\">Foto: TZG Malog Lo\u0161inja<\/figcaption><\/figure>\n<figure id=\"attachment_5141\" aria-describedby=\"caption-attachment-5141\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-01.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-01.jpg\" alt=\"\" width=\"800\" height=\"1000\" class=\"size-full wp-image-5141\" srcset=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-01.jpg 800w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-01-240x300.jpg 240w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2022\/05\/losinj-TZGML-800-45-01-768x960.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-5141\" class=\"wp-caption-text\">Foto: TZG Malog Lo\u0161inja<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Turisti\u010dka zajednica Grada Malog Lo\u0161inja, u suradnji s \u010dlanicama u destinaciji i ove \u0107e godine<\/p>\n","protected":false},"author":1,"featured_media":5148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[876,129,852,60,340,782],"class_list":["post-5140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-austrija","tag-losinj","tag-mali-losinj","tag-njemacka","tag-promocija","tag-promotivna-kampanja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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