{"id":515,"date":"2018-07-13T08:16:18","date_gmt":"2018-07-13T08:16:18","guid":{"rendered":"http:\/\/crodestinations.com\/hr\/?p=515"},"modified":"2018-07-13T08:16:18","modified_gmt":"2018-07-13T08:16:18","slug":"nakon-uspjeha-vatrenih-web-stranice-htz-a-biljeze-rekorde-posjet-veci-za-cak-250-posto","status":"publish","type":"post","link":"https:\/\/crodestinations.com\/hr\/nakon-uspjeha-vatrenih-web-stranice-htz-a-biljeze-rekorde-posjet-veci-za-cak-250-posto\/","title":{"rendered":"NAKON USPJEHA VATRENIH: Web stranice HTZ-a bilje\u017ee rekorde &#8211; posjet ve\u0107i za \u010dak 250 posto"},"content":{"rendered":"<figure id=\"attachment_516\" aria-describedby=\"caption-attachment-516\" style=\"width: 820px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2018\/07\/htz-spot.jpg\" alt=\"Croatia Full Of Life - new promotional video 2018\" width=\"820\" height=\"547\" class=\"size-full wp-image-516\" srcset=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2018\/07\/htz-spot.jpg 820w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2018\/07\/htz-spot-300x200.jpg 300w, https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2018\/07\/htz-spot-768x512.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><figcaption id=\"caption-attachment-516\" class=\"wp-caption-text\">Croatia Full Of Life \/ Foto: screenshot\/Youtube<\/figcaption><\/figure>\n<p><strong>Dosada\u0161nji odli\u010dni nastupi hrvatske nogometne reprezentacije zna\u010dajno su pridonijeli promociji Hrvatske, ne samo kao turisti\u010dke destinacije, nego kao zemlje u cjelini, a vrhunac promotivnih efekata sino\u0107nji je ulazak Hrvatske u finale Svjetskog nogometnog prvenstva.<\/strong><\/p>\n<p>&#8220;Ulazak Hrvatske u finale nogometnog prvenstva povijesni je rezultat koji je na\u0161u zemlju stavio u fokus svjetske javnosti. Ovo je izuzetna prilika za dodatne promotivne aktivnosti. Kreirali smo skra\u0107enu verziju promotivnog spota Ambasadori hrvatskog turizma u kojem smo ostavili samo one kadrove u kojima se pojavljuju hrvatski nogometa\u0161i. Spot je za vrijeme i nakon utakmice s Engleskom fantasti\u010dno prihva\u0107en. Pozitivni promotivni efekti vidljivi su i na web strancima HTZ-a, gdje bilje\u017eimo porast posjeta od 250% u odnosu na isto razdoblje pro\u0161le godine. Najve\u0107a posje\u0107enost stranica bilje\u017ei se s tr\u017ei\u0161ta Italije, SAD-a, Rusije, Indije, Njema\u010dke, UK-a, Francuske, Poljske i Nizozemske&#8221;, izjavio je direktor HTZ-a Kristjan Stani\u010di\u0107.<\/p>\n<p>Prilikom provedbe ju\u010dera\u0161nje mini kampanje na YouTube kanalu kori\u0161tene su geolokacije te je fokus uo\u010di i za vrijeme utakmice bio na podru\u010dju oko stadiona Luznhiki, a nakon utakmice na cijelom podru\u010dju Moskve. Tom je prilikom skra\u0107ena verzija promotivnog videa pogledana preko 250.000 puta, a nakon hrvatske pobjede i ulaska u finale &#8220;view rate&#8221; videa porastao je za 161 posto. <\/p>\n<p>Kampanja se provodila i na dru\u0161tvenoj mre\u017ei Facebook s fokusom na stadion Luznhiki, a promotivni video je tijekom i nakon utakmice ostvario odli\u010dnih 74.000 pregleda.<\/p>\n<p>Promotivne aktivnosti provo\u0111ene su i na dru\u0161tvenim mre\u017eama Instagram i Twitter, gdje je HTZ intenzivno pratio sve dosada\u0161nje utakmice hrvatske reprezentacije uspostavljaju\u0107i tako dvosmjernu komunikaciju s brojnim fanovima diljem svijeta. Navedene objave na dru\u0161tvenim mre\u017eama ostvaruju velik broj komentara, dijeljenja i lajkova pa je tako primjerice na Twitteru ostvareno preko 2 milijuna impresija, a putem ove dru\u0161tvene mre\u017ee zaprimljeno je preko tisu\u0107u \u010destitki i poruka podr\u0161ke. <\/p>\n<p>Odli\u010dne rezultate bilje\u017ei i globalna Facebook stranica HTZ-a na kojoj je postove vidjelo vi\u0161e od nekoliko milijuna ljudi, a odli\u010dne rezultate bilje\u017ee i Facebook stranice za tr\u017ei\u0161ta Poljske, Njema\u010dke i Italije. Vidljivost postova od milijun ljudi u jednom danu ostvarena je na i dru\u0161tvenoj mre\u017ei Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dosada\u0161nji odli\u010dni nastupi hrvatske nogometne reprezentacije zna\u010dajno su pridonijeli promociji Hrvatske, ne samo kao turisti\u010dke<\/p>\n","protected":false},"author":1,"featured_media":516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[141,142],"class_list":["post-515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-nogomet","tag-vatreni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NAKON USPJEHA VATRENIH: Web stranice HTZ-a bilje\u017ee rekorde - posjet ve\u0107i za \u010dak 250 posto - CROdestinations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crodestinations.com\/hr\/nakon-uspjeha-vatrenih-web-stranice-htz-a-biljeze-rekorde-posjet-veci-za-cak-250-posto\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NAKON USPJEHA VATRENIH: Web stranice HTZ-a bilje\u017ee rekorde - posjet ve\u0107i za \u010dak 250 posto - CROdestinations\" \/>\n<meta property=\"og:description\" content=\"Dosada\u0161nji odli\u010dni nastupi hrvatske nogometne reprezentacije zna\u010dajno su pridonijeli promociji Hrvatske, ne samo kao turisti\u010dke\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crodestinations.com\/hr\/nakon-uspjeha-vatrenih-web-stranice-htz-a-biljeze-rekorde-posjet-veci-za-cak-250-posto\/\" \/>\n<meta property=\"og:site_name\" content=\"CROdestinations\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-13T08:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/crodestinations.com\/hr\/wp-content\/uploads\/2018\/07\/htz-spot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"547\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"crod\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"crod\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/crodestinations.com\\\/hr\\\/nakon-uspjeha-vatrenih-web-stranice-htz-a-biljeze-rekorde-posjet-veci-za-cak-250-posto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crodestinations.com\\\/hr\\\/nakon-uspjeha-vatrenih-web-stranice-htz-a-biljeze-rekorde-posjet-veci-za-cak-250-posto\\\/\"},\"author\":{\"name\":\"crod\",\"@id\":\"https:\\\/\\\/crodestinations.com\\\/hr\\\/#\\\/schema\\\/person\\\/95873221728b9397146a171f3cac08b7\"},\"headline\":\"NAKON USPJEHA VATRENIH: Web stranice HTZ-a bilje\u017ee rekorde &#8211; 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